Incredible India’s Foreign Policy Contrasts the Slogan
The "incredible India" of the tourism ad campaign is increasingly showing itself in reality as a "credulous India"-one that refuses to learn from past mistakes or realize the costs of a meandering, personality-driven approach to policy making. India's foreign policy kowtows to two of its neighbors in April highlight this.
The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the Incredible India campaign. Metaphorically the phrase Incredible India refers to aspects of India which demonstrate (to foreign tourists) its moral values, rich cultural heritage, places of historical interest, and traditional way of life. In contrast, contemporary India strife with poverty, corruption, and unreliable infrastructure is not Incredible India. For example Elephanta Caves are "Incredible India" but Dharavi is not; Taj Mahal is part of "Incredible India" but the city of Agra in general is not Incredible India. Indian weddings are Incredible India but bride burning and dowry is not Incredible India.
Recent overtures to Pakistan and China have again shown the lack of firmness in New Delhi's policy making.